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"The targeted leaks work, with a section of Manchester United fans now believing Sporting hiked their price up massively (almost doubled it according to some) and therefore their club can’t be held to ransom.
They believe it, they believe United are having a gun held to their head and that giving in to unreasonable demands would be the worst step they could now take.
Major and respected sections of the English media turn into an extension of Manchester United’s PR arm. Some United fans, choosing to believe their club has been wronged, then jump to their defence, without realising that’s the entire point."
"Should the transfer fail, then Ed Woodward and his negotiating team can blame Sporting’s unrealistic requests, and should they manage to get Bruno Fernandes for €60-70m then that can be presented as a win, given the message sent out this weekend regarding the asking price."