Man City´s ´fake followers´
The campaign comes as new research shows the majority of Manchester City’s followers on social media channels are fake.
Analysis by Edinburgh-based social media agency Pilotfish Media estimates that 58 per cent of Man City’s 15 million Instagram followers and 33 per cent of its 7.2 million Twitter followers are fake – which in total amounts to about 50 per cent of followers across both platforms.
This was the third-highest proportion of fake followers among brands analysed. Nike had the highest portion of fake followers (61 per cent on Instagram; 28 per cent on Twitter), followed by Foot Locker (55 per cent on Instagram; 34 per cent on Twitter).
Beauty and fashion brands also scored highly for fake followers.
The campaign comes as new research shows the majority of Manchester City’s followers on social media channels are fake.
Analysis by Edinburgh-based social media agency Pilotfish Media estimates that 58 per cent of Man City’s 15 million Instagram followers and 33 per cent of its 7.2 million Twitter followers are fake – which in total amounts to about 50 per cent of followers across both platforms.
This was the third-highest proportion of fake followers among brands analysed. Nike had the highest portion of fake followers (61 per cent on Instagram; 28 per cent on Twitter), followed by Foot Locker (55 per cent on Instagram; 34 per cent on Twitter).
Beauty and fashion brands also scored highly for fake followers.
“Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that.”
Bill Shankly