Spørgsmålet er hvordan UEFA bedst beskytter sig imod ambush marketing. Ingen tvivl om at UEFA har faret for hårdt frem her, hvilket bare har givet Paddy Power en masse ekstra omtale. Ellers havde næsten ingen jo lagt mærke til det.
Men hvad skal man så gøre? En god idé er nok at konkretisere reglerne for den slags - hvad må man præcist, og hvad må man man ikke, og hvad er straffen hvis man forbryder sig mod reglerne. Og måske skulle alle spillerne spille med officielt UEFA-undertøj og forbydes at bruge deres eget.
Men hvad skal man så gøre? En god idé er nok at konkretisere reglerne for den slags - hvad må man præcist, og hvad må man man ikke, og hvad er straffen hvis man forbryder sig mod reglerne. Og måske skulle alle spillerne spille med officielt UEFA-undertøj og forbydes at bruge deres eget.
I øvrigt mener jeg at Morten Olsen og Flemming Toft bør fyres med tilbagevirkende kraft.
'%3e%3cpath%20d='M16%208.5C16%204.08172%2012.4183%200.5%208%200.5C3.58172%200.5%200%204.08172%200%208.5C0%2012.493%202.92547%2015.8027%206.75%2016.4028V10.8125H4.71875V8.5H6.75V6.7375C6.75%204.7325%207.94438%203.625%209.77172%203.625C10.6467%203.625%2011.5625%203.78125%2011.5625%203.78125V5.75H10.5538C9.56%205.75%209.25%206.36672%209.25%207V8.5H11.4688L11.1141%2010.8125H9.25V16.4028C13.0745%2015.8027%2016%2012.493%2016%208.5Z'%20fill='white'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_743_3827'%3e%3crect%20width='16'%20height='16'%20fill='white'%20transform='translate(0%200.5)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M8%201.94062C10.1375%201.94062%2010.3906%201.95%2011.2313%201.9875C12.0125%202.02187%2012.4344%202.15313%2012.7156%202.2625C13.0875%202.40625%2013.3563%202.58125%2013.6344%202.85938C13.9156%203.14062%2014.0875%203.40625%2014.2313%203.77813C14.3406%204.05938%2014.4719%204.48438%2014.5063%205.2625C14.5438%206.10625%2014.5531%206.35938%2014.5531%208.49375C14.5531%2010.6313%2014.5438%2010.8844%2014.5063%2011.725C14.4719%2012.5063%2014.3406%2012.9281%2014.2313%2013.2094C14.0875%2013.5813%2013.9125%2013.85%2013.6344%2014.1281C13.3531%2014.4094%2013.0875%2014.5813%2012.7156%2014.725C12.4344%2014.8344%2012.0094%2014.9656%2011.2313%2015C10.3875%2015.0375%2010.1344%2015.0469%208%2015.0469C5.8625%2015.0469%205.60938%2015.0375%204.76875%2015C3.9875%2014.9656%203.56563%2014.8344%203.28438%2014.725C2.9125%2014.5813%202.64375%2014.4063%202.36563%2014.1281C2.08438%2013.8469%201.9125%2013.5813%201.76875%2013.2094C1.65938%2012.9281%201.52813%2012.5031%201.49375%2011.725C1.45625%2010.8813%201.44688%2010.6281%201.44688%208.49375C1.44688%206.35625%201.45625%206.10313%201.49375%205.2625C1.52813%204.48125%201.65938%204.05938%201.76875%203.77813C1.9125%203.40625%202.0875%203.1375%202.36563%202.85938C2.64688%202.57812%202.9125%202.40625%203.28438%202.2625C3.56563%202.15313%203.99063%202.02187%204.76875%201.9875C5.60938%201.95%205.8625%201.94062%208%201.94062ZM8%200.5C5.82813%200.5%205.55625%200.509375%204.70313%200.546875C3.85313%200.584375%203.26875%200.721875%202.7625%200.91875C2.23438%201.125%201.7875%201.39688%201.34375%201.84375C0.896875%202.2875%200.625%202.73438%200.41875%203.25938C0.221875%203.76875%200.084375%204.35%200.046875%205.2C0.009375%206.05625%200%206.32812%200%208.5C0%2010.6719%200.009375%2010.9438%200.046875%2011.7969C0.084375%2012.6469%200.221875%2013.2313%200.41875%2013.7375C0.625%2014.2656%200.896875%2014.7125%201.34375%2015.1562C1.7875%2015.6%202.23438%2015.875%202.75938%2016.0781C3.26875%2016.275%203.85%2016.4125%204.7%2016.45C5.55313%2016.4875%205.825%2016.4969%207.99688%2016.4969C10.1688%2016.4969%2010.4406%2016.4875%2011.2938%2016.45C12.1438%2016.4125%2012.7281%2016.275%2013.2344%2016.0781C13.7594%2015.875%2014.2063%2015.6%2014.65%2015.1562C15.0938%2014.7125%2015.3688%2014.2656%2015.5719%2013.7406C15.7688%2013.2313%2015.9063%2012.65%2015.9438%2011.8C15.9813%2010.9469%2015.9906%2010.675%2015.9906%208.50313C15.9906%206.33125%2015.9813%206.05938%2015.9438%205.20625C15.9063%204.35625%2015.7688%203.77188%2015.5719%203.26562C15.375%202.73438%2015.1031%202.2875%2014.6563%201.84375C14.2125%201.4%2013.7656%201.125%2013.2406%200.921875C12.7313%200.725%2012.15%200.5875%2011.3%200.55C10.4438%200.509375%2010.1719%200.5%208%200.5Z'%20fill='white'/%3e%3cpath%20d='M8%204.39062C5.73125%204.39062%203.89062%206.23125%203.89062%208.5C3.89062%2010.7688%205.73125%2012.6094%208%2012.6094C10.2688%2012.6094%2012.1094%2010.7688%2012.1094%208.5C12.1094%206.23125%2010.2688%204.39062%208%204.39062ZM8%2011.1656C6.52813%2011.1656%205.33437%209.97188%205.33437%208.5C5.33437%207.02813%206.52813%205.83437%208%205.83437C9.47188%205.83437%2010.6656%207.02813%2010.6656%208.5C10.6656%209.97188%209.47188%2011.1656%208%2011.1656Z'%20fill='white'/%3e%3cpath%20d='M13.2312%204.22805C13.2312%204.7593%2012.8%205.18743%2012.2719%205.18743C11.7406%205.18743%2011.3125%204.75618%2011.3125%204.22805C11.3125%203.6968%2011.7438%203.26868%2012.2719%203.26868C12.8%203.26868%2013.2312%203.69993%2013.2312%204.22805Z'%20fill='white'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_743_3831'%3e%3crect%20width='16'%20height='16'%20fill='white'%20transform='translate(0%200.5)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M23.2353%2021.9137L12.5999%2033.3367C12.9298%2034.5801%2014.0493%2035.4899%2015.3787%2035.4899C15.9085%2035.4899%2016.4083%2035.3484%2016.8381%2035.0855L16.8681%2035.0653L28.8429%2028.0801L23.2353%2021.9036V21.9137Z'%20fill='%23EA4335'/%3e%3cpath%20d='M34.0106%2019.9728H34.0007L28.8329%2016.93L23.0054%2022.1765L28.8529%2028.0902L34.0007%2025.0879C34.9003%2024.5925%2035.51%2023.6322%2035.51%2022.5303C35.51%2021.4285%2034.9103%2020.4681%2034.0106%2019.9829V19.9728Z'%20fill='%23FBBC04'/%3e%3cpath%20d='M12.5999%2011.6633C12.54%2011.9059%2012.5%2012.1485%2012.5%2012.4114V32.5988C12.5%2032.8616%2012.53%2033.1042%2012.5999%2033.3468L23.6051%2022.217L12.5999%2011.6633Z'%20fill='%234285F4'/%3e%3cpath%20d='M23.3153%2022.5L28.8229%2016.93L16.8581%209.91446C16.4283%209.65163%2015.9185%209.5%2015.3687%209.5C14.0493%209.5%2012.9198%2010.4199%2012.5999%2011.6532L23.3253%2022.4899L23.3153%2022.5Z'%20fill='%2334A853'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_17015_1796'%3e%3crect%20width='23'%20height='26'%20fill='white'%20transform='translate(12.5%209.5)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)