Herrera communicates like no other manager before him
The managers of old spoke little. A pair of words with a serious face, introspective and timid and reserved, which afforded them "the power" they sought over the group they led, over the fans and, obviously, over journalists. The managers of old thought a lot and said very little ...
At 6 in the morning, his voice can be heard through the radio airwaves on a program devoted to sports. Fifteen minutes later, he runs to his appearance on a general news television broadcast. At mid-morning, he is on a show dedicated to women. He responds to his followers´ tweets, he participates in contests in which young people try to imitate his gestures on the pitch. He records a TV commercial for an antacid and in the early evening he honors two appointments, with a Spanish-language U.S. television station and with a TV station from Costa Rica. He answers questions in his hotel room, on the sidewalk, in the car, at the breakfast table or even in the shower.
At whatever hour, at a moment that seems less convenient, under pressure or without it, in victory or in defeat, with sun or clouds, with a cool head or in the heat of the moment, he always seems to be there. And in an era that demands fluid communication, in these times in which life is lived at the speed of social media, where feedback is almost an urgent need, Mexican soccer found the most suitable person.
Miguel Herrera may be the only one among the 32 coaches who will manage national teams at the World Cup with a telephone number at everyone´s disposal, a cell number for responding to and addressing any statement about Mexican soccer.
It didn´t seem like that would be possible when he took control of Club America almost three years ago. Yet he continued his habit or policy, despite everything. And it seemed even harder for him to maintain it when he ended up in such an unseasonable manner on the national team bench, knowing and recognizing the national team´s interests. He did, he has, I suppose, despite the pressure and recommendations for him to be a bit more "careful."
Miguel Herrera earned followers on the field by heading up a champion team, but he has made sure to win "points" outside the field by adhering to an open, straightforward, transparent behavior before fans, before the media and before his own critics.
The only "sad night" of his career in terms of that open, frank and timely communication just happened in December, when he lost his head in front of the media after Club America lost the Liga MX final against Leon. Herrera must have learned from that day what could happen in the future, especially in a World Cup, in which demands will be placed upon Mexico and where the glass case in which he will be put on display will be much deeper and high profile.
But Mexico, soccer-minded Mexico and even those not as devoted, seem content with the coach they have. A Miguel Herrera who communicates, who confronts, who responds, a Miguel Herrera adapted to the modern times of communication, who gives himself space to take decisions, to explain them, to justify them and to address them and to debate them.
Brasil: Flamengo, Vasco, Fluminense, Botafogo (100% Carioca) Rio > Säo Paulo
MENGÃO TRI DA AMÈRICA: https://www.youtube.com/watch?v=1RlVt8zJhXQ