Her er tekst på engelsk for Rosells mærkesager:
Candidature Sandro Rosell
ELECTORAL PROGRAM
INTRODUCTION
The electoral program of Sandro Rosell´s Candidature to the Chairmanship of Futbol Club Barcelona presents a plan for the management of the Club for the period 2010-2016.
Sandro Rosell and his team believe that the most important thing in an election process are the programs presented by each of the candidates. All FCB´s members deserve to receive the most thorough explanation of their programs by the different candidates and just only having explained deeply his program, a candidate will be chosen and will be legitimated to manage the Club for the next 6 years.
Our ideology, which is as well our compromise, is the result of an exhaustive analysis of the Club reality, of the contrast of different opinions of the members, and of thorough conversations and thoughts to come up with the objectives of the Candidature. Given the above we feel capable of presenting you our program, which we have divided in the following points:
1. The Candidate
2. The team
3. The Club´s values and identity
4. The members
5. Our identity - sports
6. The patrimony and facilities
7. The financial management
8. Barça 2020
THE CANDIDATE AND THE TEAM
Sandro Rosell, member 12.556, is an honest person, close to the people and with a good capacity to listen. He respects all political options and he knows very well the “barcelonista” social world: members, fan clubs (penyes) and territory. He is a well known businessman in the field of sports marketing and particularly in football marketing, with a great management and working capacity. He knows very well clubs, federations, board members and professionals. His passion for Barça and his deep catalanism is well known.
He is an open, generous, kind, natural and well prepared person, use to travel around the world and to work and live in different countries.
All the members of the Candidature are well known specialists in their professional fields and all of them can contribute to the Club in their areas of responsibility. They are enthusiastic about Barça and their only interest in joining Sandro Rosell´s team is to make an effort to bring the Club to the highest level. All the team members are independent, with a high team spirit and enjoy the Candidate´s utmost faith on them.
Social and Institutional Department: Jordi Cardoner, Eduard Coll, Pilar Guinovart, Ramon Pont and Carles Villarubi.
Sports Department: Josep Maria Bartomeu, Joan Blade, Javier Bordas, Jordi Mestre and Jordi Mones
Financial Department: Manel Arroyo, Silvio Elias, Jordi Moix, Susana Monje and Josep Ra-mon Vidal-Abarca
Barca 2020 and Strategic Department: Javier Faus and Didac Lee.
THE VALUES AND THE IDENTITY OF THE CLUB
WE ARE “MORE THAN A CLUB” (“MES QUE UN CLUB”) AND THE CATALANISM IS A PART OF BARÇA´S ESSENCE
Barça is, has been and will be a Catalan and a Catalanist club.
BARÇA IS INDEPENDENT, INTEGRATING AND SOCIALLY TRANSVERSE
Barça is politically plural and has a place for everyone who has democratic values.
BARÇA PROMOTES THE TERRITORY
We “promote” our country.
CONSOLIDATE BARÇA´S INTERNATIONAL IMAGE
Work to achieve a higher number of fans and to increase the international revenues.
A BARÇA THAT SHOWS SOLIDARITY, HAVE A MORE CLOSE AND ACTIVE FOUNDA-TION
The Foundation has to be a reference among football clubs. Active, efficient and close to the members, with roots in Catalunya and with a universal calling.
HONEST, TRANSPARENT, ETHICAL AND PROFESSIONAL CHAIRMANSHIP AND MAN-AGEMENT. AUSTERITY AND WORK
A more fair and transparent, and regulated in the articles of association, distribution of tickets for the finals
Compromise of integrity, decorum, transparency and professionalism. Promulgation of an Ethical Code
RESPECT AND INSTITUTIONAL HARMONY
The good feeling with the public institutions and the civil society must be restored.
THE MEMBERS
MEMBERS: THE SOLE AND AUTHENTIC OWNERS. FOR A SUSTAINED GROWTH
Being a member of Barça implies feeling and compromise
THE FAN CLUBS (PENYES): THE BRAND “PENYA DEL BARÇA” WILL BE PROMOTED AND SELF-MANAGEMENT WILL BE PROVIDED TO THEM
Barça in the territory: our rank and file members. Project “segle XXI” (century XXI)
THE RELATION BETWEEN THE MEMBERS AND THE CLUB. WE WILL MAKE THE CLUB MORE DEMOCRATIC
We will promote the information and the participation. We will use thoroughly the new technologies and the net 2.0 to bring the Club closer to the members.
SERVICES AND SPECIALIZED ATTENTION TO THE DIFFERENT GROUPS OF MEMBERS. ADVANTAGES 365 DAYS PER YEAR. PROMOTE “FER BARÇA”
All the members have the same rights, but each group has its own necessities. We will attend them.
Being a member of Barça will imply important advantages and services, not only on match days, but as well all year round (365 days).
Promote Barça all year round.
OUR IDENTITY - SPORTS
CONSOLIDATION OF A “MODEL BARÇA” FOR THE FOOTBALL AND FOR THE OTHER SPORTS
Support a model which combines the Club policy for football and the other sports for the last 10-15 years, together with the ideas of the current professional coaches.
DEVELOP AND SUPPORT A MODEL BASED IN THE DETECTION AND IN THE MASIA
Detection of talents not only in our country but as well abroad. The “Masia” as the iden-tifying mark of “model Barça”.
A TRANSFER, NEW PLAYERS, AND LOAN POLICY WHICH CAN BE SUPPORTED SPORTY AND ECONOMICALLY, AS WELL AS BEING TRANSPARENT
Plan the signing ups and the transfers well ahead. Use the loans of players with a sporting and economical sense.
Information to the members.
MARKETING PLAN FOR “MODEL BARÇA”: THE SPORT CITY AND TRAINERS
Export, divulge and make more profitable the “model Barça”
STRENGHTHENING OF FCB AS A MULTISPORTS CLUB, UNIQUE IN THE WORLD
Socialization of the other sports. Special support to basketball, handball, hockey, indoor football and women football.
Promotion and support of the non professional sport.
THE PATRIMONY AND FACILITIES
BARÇA AND LES CORTS: CIVIC SPACE UNIQUE IN THE WORLD
The heart and the house of the Barcelona fans is in Les Corts. We want a space, all the members, the neighbours and the visitors can feel proud of. Renovation of the Camp Nou, a new Palau Blaugrana and a big Central Park.
THE OTHER PATRIMONY ASSETS
We will try not to sell the ground where the Mini Estadi is situated and to keep part of the ownership.
The Club will capitalize the patrimony. Putting value to the social, sporting and/or economic value of the current patrimony and increase the patrimony in the future.
IMPROVE THE MOBILITY AND THE ACCESS. HELP THE NEIGBOURS AND THE MEM-BERS OF THE TERRITORY
Implicate the City Hall, Neighbours, University, Bus Transport Company, Fan Clubs and members of the territory in order to obtain a better mobility scheme.
Establish a working group in charge of finding ideas and solutions that will improve the mobility and minimize the inconveniences to the neighbours.
BARÇA AND ITS FACILITIES AS AN EXAMPLE OF ECOLOGICAL RESPECT
A firm aim to the Club a world reference in this aspect.
“BARÇA CULTURA”. MUSEUM AND CULTURE FOR ALL
A firm aim to create a cultural program and a place of reference, and to implicate the Generalitat, City Hall, the University and the Catalan museums.
THE FINANCIAL MANGEMENT
INCREASE REVENUES, REDUCE EXPENSES AND OBTAIN PROFITS. CAPITALIZATION OF THE CLUB AND REDUCE THE DEBT
Clear off the Club´s debt by finding new sources of income, increasing the current ones, reducing unnecessary expenses and applying austerity and strictness in all the departments and activities of the Club. Obtain benefits each year.
OPTIMIZE THE MANAGEMENT
Make the management more professional with the best executives in all the departments.
BARÇA 2020
We are not only worried about the present and the immediate future. We want to look ahead. To the Barça we would like to have in ten and twenty years. The Club that all of us want, has to be planned, and when preparing our project we have taken into consideration the Club that we want for our children. Futbol Club Barcelona´s future has to be brilliant.
We wish that in the future years, both the team and the Club are definitively consolidated as one of the most important in the world. By representing Catalunya and carrying its name all over the world, it will be a Club with an unique identity, the most global and the most universal. A Club esteemed by all and that has millions of supporters around the world. The potential regarding revenues is enormous. Therefore it has to be a powerful, healthy Club and with an important patrimony. The most attractive team for televisions, media and companies.
It will be as well a Club that will show solidarity. The FCB Foundation will be a world refer-ence and most of its help will be provided locally.
The Club will be independent, plural and transversal. It will have a perfect relationship with the most important Institutions,
During the next years the Club members will have an essential and unquestionable role. We will enjoy a Camp Nou absolutely renovated, which will be again an exemplary stadium. The Les Corts area will include a new Palau Blaugrana, a Palauet and the headquarters of the Foundation, the members and the fan clubs. All integrated in a Central Park which will be at the disposal of all the members, neighbours, fans and visitors. The members will enjoy advantages, rights, participation, information, social live and the installations all year round. Most of the members will be able to attend matches at the Camp Nou, because they will have a season ticket or because they will have big facilities to buy tickets. The Club will take all the group of members in consideration, and they will be specifically attended. The fan club movement (penyes) will be a world leader and the reference of “barcelonisme” in its territory. The Institution, the Club, the Board of Directors and the executives will operate with decorum, ethics, transparency, austerity, efficiency and professionalism.
The football team will keep a high level, both in results as in style and fair play. It will fre-quently win league championships and will be a reference in the Champions League. The Club will be the only multisport Club and the different teams, specially the basketball, handball, hockey, indoor football and women´s football teams will frequently win trophies. The “model Barça” which combines players grown up in “La Masia”, stars, trainers, specta-cle and fair play will be fully consolidated. Catalan, Spanish and foreign players will be using La Masia, situated in the magnificent sport complex in Sant Joan Despi.
BARÇA WILL MAKE US ALL PROUD. ALL OF US ARE EL BARÇA