Record-breaking start to new #LFC kit deal with Adidas.
Home kit has outstripped sales of last year’s launch by over 700% with orders from 150 countries so far.
Florian Wirtz number one best seller for name and number printed on shirts so far.
Fans honouring memory of Diogo Jota puts him next on the list. All profits from his name/number printed from official club stores or via LFC/Adidas online stores go to LFC Foundation, the club’s official charity, which is creating a grassroots football programme in his name.
The Athletic
“Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that.”
Bill Shankly