Snak

Jeg har svært ved at se, at bredden er et decideret problem.

Ja det ser jeg sgu noget anderledes på. Tsimikas- Endo og Chiesa er efter min mening ikke gode nok og muligvis kan man proppe Ramsay oveni. 4 spillere der optager 1 non HG-plads ud af 17. Når vi først går i gang og de her klassiske 5-6 spillere er ude pga skader, når man spiller 3 kampe om ugen, så vil bænken igen være med “kids”. Vores trup er papirstynd.

Ved godt at klubben ikke er i en position, hvor der stilles med 3 talenter i hver kamp. Omvendt er bredden på holdet jo helt ad Pommern til - så der bør der være plads til et par unge talenter, der kan få spilletid.

Men det har klubben vel også været ret gode til indenfor de senere år? Trent, Curtis Jones, Harvey Elliott, Rio, Bajetic, Bradley og sikkert med flere. Det er ikke alle klubber, der har gjort det lige så godt.

Det er klart, at det ikke er alle spillerne, der er blevet ubetingede stjerner.

“From the data we have and the metrics we look at, it suggests that we are the biggest Premier League club in the United States. I believe we’re in a unique position in terms of our pulling power.”

Liverpool’s chief commercial officer Ben Latty is talking to The Athletic about the impressive foothold they have established in the American market and their grand plans for further expansion.

According to audience research company GWI (formerly Global Web Index), Liverpool have 26 million supporters in the U.S. and boast the fastest-growing fanbase of any Premier League club in that country.

They have 62 official supporters’ clubs spread across 32 states and 12 international football academies based there. The U.S. is Liverpool’s biggest retail market outside the United Kingdom, accounting for 26 per cent of all international sales.

No wonder they have just returned from a lucrative two-week-long pre-season tour which saw new coach Andoni Iraola’s side play in front of more than 116,000 fans across three matches in Nashville, New York and Chicago.

“As a club, obviously we get money to go to the U.S., but it’s much bigger than the fees we get,” Latty explains. “It’s about the importance of being on the ground there. Our partners see the U.S. as a big market and want us to activate more there.

“With our ability to sell tickets, the strength of our retail business, the size of the TV audiences and engagement figures on our social-media channels, we’re perfectly poised to take advantage of the U.S. market. That’s one of the reasons why we travelled out there rather than staying in Europe.

“There’s so much potential for growth, based on the huge opportunity we can offer U.S. brands to tap into the global appeal of the Premier League.”

In recent years, Liverpool have struck a host of multi-million-pound deals with high-profile blue-chip U.S.-based brands, such as mobile-phone firm Google Pixel, logistics and shipping giant UPS and digital strategists Orion Innovation.

American fashion brand Tommy Hilfiger came on board in January, one of six new partnerships agreed last season, along with SAS, PayPal, Trimble, Haier and EC Markets.

The fact Liverpool have around 227 million followers on social media, more than any U.S. sports team, certainly helps when it comes to attracting business.

Last season, they had 1.5 billion social-media engagements and were the most engaged Premier League club for the third successive campaign. They also had the most-visited club website in the Premier League for 2025-26, with more than 91 million globally.

Currently, 11 of Liverpool’s 28 commercial partners (39 per cent) are headquartered in the States — the highest number of any European club. It’s the reason the club’s commercial director Kate Theobald is based at their New York office.

They also have a presence in Boston, where they benefit from the input of sports marketing firm Fenway Sports Management, a subsidiary of Fenway Sports Group, the conglomerate from that city which owns Liverpool.

The pre-season tour involved plenty of discussions with potential partners as well as cementing relationships with existing sponsors. Latty believes interest generated by the recent World Cup will open more doors for Liverpool in North America.

“Despite all its flaws, it was still a successful tournament, and we have to ensure we capitalise on the growing popularity of football there post-World Cup,” he says.

“I have to say that the broadcaster, NBC, have done an amazing job promoting the Premier League in the U.S. with their coverage. They have found this niche window at the start of the U.S. sporting weekend. They have made a big deal of it and increased the fandom of the sport.

We’ve been able to benefit from that trajectory over the past five to 10 years, but I think the World Cup takes it to another stratosphere in terms of what the popularity of the sport could be.

“Kate and her team have been very busy hosting existing partners and speaking to other brands who are interested in getting into the Premier League and using Liverpool for that. These are big deals with big brands who have big expectations, so we need to up our game in terms of delivering for them. We pride ourselves on having a strong success rate when it comes to renewals. We recently renewed a few more that will be made public soon.”

Part of the grand plan involves growing Liverpool’s global network of standalone retail stores. Currently, they have 26, which is more than any other sports team in the world. Eight have opened in the past year alone, including in Singapore, Hong Kong, Dubai and London.

However, they have yet to open any in the States. That is set to change in the coming months, with the club also keen to set up a distribution centre in America rather than having to rely on every order being dispatched from a hub in the Netherlands.

“We haven’t found the right partner yet in terms of opening stores in the U.S. but we’re working on it, and I believe it will happen,” Latty adds.

“We’re ambitious. We’re up to 26 stores at the moment. Ideally, we want to get to 40, if not more, over the next few years. With the plan we’ve got, we should have over 30 by the end of this season.

“You have to find the right partner to make sure it’s a long-lasting project rather than a flash in the pan. Opening a U.S. distribution centre is something else we’re looking at. That would allow us to have more capacity to stock more products, plus cheaper postage rates and things like next-day delivery, etc.

“If we can do that as well as opening bricks-and-mortar stores in multiple cities across the U.S., it would be another exciting addition to what we can offer. The potential is massive for us out there.”

Their latest set of accounts, for 2024-25, showed that the club’s commercial revenue climbed to a record £323million. However, that figure is set to increase considerably, given the success of a new kit deal with Adidas, which is worth around £90m per year. Adidas took over from Nike last summer.

The 2025-26 home and away kits were both the highest-selling in the club’s history. The home one outstripped sales of the previous year’s equivalent by 700 per cent, with orders received from more than 150 countries.

“It’s been unbelievable. It’s exceeded all expectations, and Adidas have been a great partner to work with,” Latty says. “I think we’ve also exceeded their expectations too, in terms of where we sit in world football. As a result, they are offering more products, more capsules, more special-edition releases this season.

“Last year’s kits broke all records, and this summer’s releases aren’t far behind, despite what was a difficult period on the pitch towards the end of last season.

“It’s different to the Nike deal, which was more royalty-based. This model works for us. We worked hard with Adidas in the short window we had to find the perfect structure. Every year, we intend to grow our retail business through more products, more stores and better e-commerce.”

Latty, who reports to Liverpool chief executive Billy Hogan, was promoted to chief commercial officer in 2024, two years after returning to the club as commercial director. He had stepped down as head of global partnership sales in 2021 to join a group in Bristol operating professional teams across football, rugby union and basketball.

Liverpool’s deals with long-standing shirt-front sponsor Standard Chartered and shirt-sleeve sponsor Expedia both expire in the summer of 2027. Discussions over possible extensions are underway.

“We’re talking with them,” Latty reveals. “Naturally, we speak to our incumbent partners about the future as well as speaking to other brands across the market.

In terms of Standard Chartered, I don’t know what will happen at this point. We still have another year, and conversations are ongoing. Seventeen years (as Liverpool’s main shirt sponsor) is a long time, and it’s a great relationship. We’ll probably find out pretty soon what direction that’s heading.

“As for Expedia, they have had a big leadership change recently. They came on board during the Covid years, which was a bold move for a travel business. The great thing about Liverpool is that with our reach and our values, if a brand is looking to invest in a big Premier League club, I’d like to think that puts us at the front of that queue.

“I am confident in terms of where we are. We have such a great property to take to market, in the event we need to do that. I am not concerned.”

Given the costs associated with ensuring Liverpool continue to compete for the biggest prizes on the pitch, there’s pressure on Latty and his staff to keep on delivering off it.

“I don’t think we’re anywhere near the ceiling of where we could be commercially,” he adds. “This can has to be run in a sustainable way and every pound we make gets reinvested into the club.

“Ultimately, we’re here to win trophies as a football club, and our job is to make sure the resources are there to give us the best possible chance of achieving that.”

The Athletic

Nu er man satme også verdens bedste i Trump land 🥳

Pøblen kan generelt bare godt lide fodboldklubber, der ikke snyder. Det kan man ikke fortænke dem i. More the merrier.

Sky skriver at Psg og lfc har haft de første drøftelser om barcola og at det ser endda meget vanskeligt ud, pga et stort gap i vurderingerne af spillerens værdi

“Ultimately, we’re here to win trophies as a football club, and our job is to make sure the resources are there to give us the best possible chance of achieving that.”

Jeg håber at dette bliver fulgt op så det ikke bare er tomme ord..
Vi er sgu tyndt besat lige nu.

Sky skriver at Psg og lfc har haft de første drøftelser om barcola og at det ser endda meget vanskeligt ud, pga et stort gap i vurderingerne af spillerens værdi

Så skal vi bare videre og det skal gå stærkt.

Nu er man satme også verdens bedste i Trump land 🥳

Men ikke størst i Mette land ;)

L4rens
Pøblen kan generelt bare godt lide fodboldklubber, der ikke snyder. Det kan man ikke fortænke dem i. More the merrier.

Hvorfor er du ofte så ilder, der er vel ikke nogen her der har pisset på din sukkermad?

For jeg håber da ikke du læst mit opslag som andet end en videreførelse på flere sæsoners bander, og det er oprigtig ment når jeg skriver det er sku da ser ret godt ud der over i US OF A.