Aftalen sikrer Carlsberg leverancen af øl og vand til Esbjerg Stadion samt skiltning på stadion og på en række Esbjerg fB-produkter.
Til gengæld modtager Esbjergs elitefodboldafdeling et større sponsorbeløb, der holdes hemmeligt.
Carlsberg har i flere år været aktiv som sponsor i topfodbolden bl. a. til EM-slutrunder, hos Premier League-klubben Liverpool, de engelske og irske landshold, SAS-liga-klubberne FC København og OB samt i en aftale, der blev gjort offentlig i går, hos 1. divisionsklubben FC Aarhus.
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